About KickMap
The strike has always mattered.
Now we can understand it better.
Every pass, shot, free kick, corner and long ball begins with contact between the player and the ball. KickMap was created to make that contact—and the resulting ball behavior—more visible, understandable and useful in training.
The idea behind KickMap
It started with a simple question.
What happens when you strike the ball here?
Where and how a player contacts the ball affects spin, trajectory, height, curve, speed and the resulting ball flight. Players learn much of this through repetition and feel.
KickMap began with the idea that contact could be made more visible and intentional in training. That insight led to the KickMap Trainer, a visual guide for practicing intentional contact. Smartphone computer vision and AI then created an opportunity to connect the intended strike with what the ball actually did.
- 01
Intended contact
- 02
Real strike
- 03
Ball behavior
- 04
Useful understanding
Player perspective.
Understand the contact.
Understand the result.
The Inventor
Meet Adi.
Adison “Adi” Hicks is the inventor and founder behind KickMap. A soccer player with semi-professional playing experience, his perspective came from the player side of the game: repeatedly working on how contact changes what the ball does.
KickMap grew from his interest in understanding and improving ball striking—turning something players often learn through feel and repetition into something they can see, practice and better understand.
The platform evolution
From learning the contact
to understanding the result.
- 01 · KickMap Trainer
Learn the Contact.
The original visual training concept for intentional ball contact.
- 02 · KickMap AI
See What Happened.
Designed to help observe ball behavior and turn a strike into useful understanding.
- 03 · KickMap Coach
Know What to Teach Next.
The platform direction for connecting player understanding with future coaching and development.
Together, they represent a broader idea: help players and coaches connect intentional practice with observed results and future development.
What KickMap believes
Better contact
changes everything.
- 01
Ball contact is fundamental to soccer.
- 02
Better understanding can make practice more purposeful.
- 03
Technology should support development, not distract from the game.
- 04
AI is a tool for observing and understanding—not the product itself.
- 05
Players can begin with a smartphone and a soccer ball. The Trainer is optional.
- 06
Player development is the purpose.
Better contact. Better control. Better soccer.